The Brief

Approached by investment and real estate giant, JLL to refresh and amplify the use of illustrations in their communications globally. Guidelines around how to implement illustrations and best practice also needed to be provided.

​

The Approach

Developed 3 style categories to allow different kinds of engaging storytelling across the business. Keeping in line with JLL's premium aesthetic was paramount, avoiding a cartoonish look and developing a style consistency across the different categories. Utilising existing design principles was key to revolutionising the way in which JLL implemented illustrations into communications.